Joel’s Journey

Joel’s Journey

YMCA England Key Appeal

Joel's Journey is the remarkable story of a young man, forced to live on the streets, who has turned his life around through the help of the YMCA. This film was the basis of the charity's key summer appeal and achieved remarkable results, in terms of not only views but more importantly the engagement from supporters:

I have been meaning to write to you and thank you for all of your hard work on our fundraising film back in June. The video “Joel’s story” you shot and edited for us to be shared with our donors was fantastic.

 We were really happy with the end product and appreciate that you spent a lot of time getting this right for us.

 I’m pleased to tell you that the average gift of those who donated online, having viewed the video, was double what it usually is when we don’t usually include any online content like this. Instead of the usual £45 donation the average gift was over £80! We’re really delighted with this, so thank you very much!

Thanks so much again.

Charlotte Cole - Senior Direct Marketing Officer

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